Our Journey


I am so excited to share our website with you! My name is Jamie, I am the founder of Bunny Street. This business was born from a realisation of just how much clothing waste there can be with a newborn baby. I found it hard to accept that while my baby was so young, she still had such a big environmental footprint. 

So now I am on a quest to share slow, sustainable,  carbon neutral sleepwear with the world. My hope is that we can educate people on the damage of the fast fashion industry and share the ethos of slow fashion. Essentially encouraging people to purchase once and purchase smart. 

Through this shift to slow fashion choices, we want to help people to prioritise brands that are sustainable and pay factory workers fairly. One of the ways we are doing that is to make our products in Australia, with Australian made fabrics. This limits our carbon footprint enormously.

This is what gets me out of bed in the morning. The idea that at Bunny Street we are working to make a difference, to ensure that from birth our children are involved in conscious consumption.

I am so excited to share this journey with you.

Love J x